Elektroimportøren AS is one of Norway’s fastest-growing players within sales of electrical installation products and services. With a disruptive business model, we challenge established structures, to opened up a previously closed market to the benefit of both private customers and professionals.
Elektroimportøren is the only player in our business with a presence in the entire value chain. Our business model is built on a true omnichannel strategy, seamlessly connecting online shopping, physical stores, and expert employees offering customers access to quality products, professional advice, and transparent pricing. The business model is designed to give our customers the best possible experience.
Since the beginning of our expansion in 2014, we have established ourselves as a leading force with 30 stores across Norway under the Elektroimportøren brand, as well as our first store in Sweden under the Elbutik brand.
Elektroimportøren is one of the industry’s largest employers, with more than 550 employees. We continue to grow in response to the market’s increasing demand for accessible, sustainable, and energy-efficient solutions.
Our ambition is to make it easier for everyone to make smart, profitable, and sustainable choices in electrical installations. Through an aggressive growth strategy, local presence, highly skilled employees, and 100% price transparency, we have built a business model that puts the power back in the hands of the customers.
We see sustainability not only as a responsibility but as a key driver of growth. Our work is aligned with the UN Sustainable Development Goals and the Paris Agreement, and we actively position ourselves in areas such as energy efficiency, environmentally friendly solutions, and social responsibility throughout our value chain
Our ambition is to continue to drive change, challenge the status quo, and set a new standard for accessibility, quality, and sustainability in the electrical industry, both in Norway and across the Nordics.
The Elektroimportøren Group consists of
Enelco AB. The wholesaler supporting our Swedish operations, with headquarters and a central warehouse in Malmö.
Elektroimportøren Norge AS. Full-range provider of electrical equipment, lighting, heating, smart home solutions and related categories for both private and professional customers.
Elbutik Scandinavia AB. Our Swedish venture, offering the same wide range of products.
Namron. Our own brand and a leading wholesaler of lighting, electrical equipment, cables, heating products, and smart home solutions.
SpotOn. Our dedicated installation service, making professional installations easy, flexible, and fairly priced.
