Group Management

Lars Tendal, Chief Executive Officer
Lars Tendal has been the CEO of Elektroimportøren since 2026. Mr. Tendal has more than 25 years of experience as a CEO and senior executive within retail and wholesale, including positions as CEO of Brødrene Dahl, Executive Director at OBS Hypermarket, and CEO of Power Norge. Mr. Tendal holds a Bachelor of Business Administration from BI Norwegian School of Management and has participated in the Advanced Management Programme at INSEAD.

Jørgen Wist, Chief Financial Officer
Jørgen Wist has been in Elektroimportøren since 2014. First in the role as category and purchasing director and from 2019 to 2023 Jørgen was SVP for Namron. Mr. Wist has previous worked in Nille AS and Ernst and Young AS. Mr. Wist holds a MSC in economics and business administration from Norwegian School of Economics and a master in accounting and auditing from BI Norwegian Business School.

Ørnulf Kiær, Senior Vice President IT
Ørnulf Kiær is Senior Vice President of Online and has been a part of Elektroimportøren since 1994. Mr. Kiær was formerly a business architect in Evry, a positon he held for about 20 years.

Espen Taraldsen, Chain Director
Espen Taraldsen joined Elektroimportøren in 2011. Prior to Elektroimportøren, Mr. Taraldsen had approximately 10 years experience from store management in Elkjøp.

Liv Møskeland, Marketing Manager
Liv Møskeland joined Elektroimportøren in 2016 as Marketing Manager. Mrs. Møskeland was formerly marketing manager in Elkjøp.

André Hesselroth, Logistics & buying director
André Hesselroth joined Elektroimportøren in 2020 as Category & buying director. Mr. Hesselroth has experience within retail from Elkjøp and Lefdal.